General Transmissions

A French firm with global manufacturing, General Transmissions brought new drive train technology to the riding mower market. The product was placed in entry-level residential tractors with an audience that was difficult to reach. We also helped them launch their first-to-market electric transmissions for lawn care. They continue to introduce new technologies that reinforce its leadership stance. Tactics included naming, logo development, print/online.

Services: Branding | Strategy | Content Creation | Digital | PR/Events