Kawasaki Critical Power

Kawasaki Engines was facing a major communications challenge when they switched to a different, stricter horsepower ratings standard. We embraced the challenge, quickly got up to speed on complex technical guidelines and developed a comprehensive strategic plan and marketing campaign branded Critical Power. And it worked. Instead of a feared decrease in sales Kawasaki achieved steady year over year record growth and added credibility for taking the higher road. Campaign included impact direct mail to multiple channels, trade advertising, microsite, brochure, trade show launch, animated video, in-store POS and an online survey contest.

Services: Strategy | Branding | | Content Creation | Digital | PR & Events