Hustler Turf Equipment

 

A leader with a reputation for quality and reliability in the commercial mower market, Hustler Turf was entering the residential market as a relatively unknown brand. The charge was to introduce the Hustler Raptor Zero-Turn mower against already established brands. We created and produced  two HD TV spots as well as planned and executed a national and keymarket media buy, as well as a dealer by dealer co-op initiative focused on individualized cable, radio, digital and out of home. The Hustler Raptor lawn mowers had record sales the first and second years and high demand continues.

 

Television, radio, online, Keymarket, and co-op programs.

 

A leader with a reputation for quality and reliability in the commercial mower market, Hustler Turf was entering the residential market as a relatively unknown brand. The charge was to introduce the Hustler Raptor Zero-Turn mower against already established brands. We created and produced  two HD TV spots as well as planned and executed a national and keymarket media buy, as well as a dealer by dealer co-op initiative focused on individualized cable, radio, digital and out of home. The Hustler Raptor lawn mowers had record sales the first and second years and high demand continues.

 

Television, radio, online, Keymarket, and co-op programs.

Online Video Player Page

 

In order to optimize early leads for the new Hustler Raptor product introduction and maximize each visit, we created a video player page. The videos elaborated on customer comments, dealer comments, specific benefits and offers. Prospects were tracked spending extra time on the site and converting in healthy percentages to financing information, or finding a dealer location. Potential customers were more likely to call dealers already talking about the financing and delivery options, according to several retailers.