With a commercial grade product line that was a newcomer to the segment, Kawasaki needed to communicate through strong visuals and copy what sets it apart. The series, aimed at lawn care professionals, also featured Kawasaki’s well known engine pedigree.
Two-Fisted Television Campaign
Featuring a strong promotive message, Kawasaki brought a demonstration visual that is built on its strong reputation. The campaign was focused in selected key markets.
Two-Fisted Point of Sale
These in-store promotional materials not only stood out in dealerships – dealers liked them so well, they were eager to put them up and support the promotion.
Strong visuals in the catalog highlighted the key features of Kawasaki Power Products as well as the defining difference – the Kawasaki Engine. Detailed illustrations helped dealers and end users choose the right product.
A growing number of lawn care professionals and “pro-sumers” wanted Kawasaki branded parts, accessories, and oil for optimum performance and longevity. We created a consistent, premium look to make finding and buying genuine Kawasaki products easy and satisfying.
Trade Show Booth Graphics
Key messaging and images were needed at the lawn care industry’s biggest show to give the Kawasaki brand dramatic impact and reinforce Kawasaki’s premium position in the market.
In-Store Product Display
Attention-getting graphics communicate the versatile benefits of Kawasaki’s Multi Task handheld product.
Visuals used in the lawn care industry are pretty much interchangeable. We created unique, arresting images that highlight the product benefits and jump out of magazines, trade shows and catalogs. Standout photography gave Kawasaki a look and attitude all its own: premium, proven, authentic.
Commercial grade handheld products from Kawasaki feel and work better, making them the preferred choice of lawn care workers. We helped Kawasaki create and promote special fleet incentives, so turf businesses could outfit their teams with their favorite equipment.