Royal Enfield motorcycles have been popular in much of the world for over 100 years – but not in the United States. We helped the U.S. distributor gain critical mass in dealer numbers with this “classic” direct mail campaign that tripled Royal Enfield retailers.
Retail Promotion Direct
We helped reintroduce Royal Enfield to consumers and convince dealers that the brand would support them with a direct retail program that featured the bikes plus value-added incentives. Using the piece in-store got dealer employees up to speed and engaged consumers with its unique look.
Digital Video Campaign
Through a series of video banners, we helped Royal Enfield reach potential buyers who are a very eclectic breed: from young to experienced, men and women, all looking for something different.