To counter the increasing commoditization of their brand, Igloo tapped us to launch three new sub brands– camping gear, a cooler for extreme outdoorsman, and a fashion-forward dual purpose thermal carrier bag.
Camping Gear
Bringing added features within a price point, the new Igloo camping gear offered extra comfort and assurance. That’s just what their buyers–the exuberant Igloomaniacs-required.
Cold Lockers
Matching attributes of the harsh Yukon Territory, we launched the Yukon Cold Lockers brand in specialty and big box outdoor retailers. Enthusiast magazine print, social media and in-store (Beware of the Musk Ox) became promotive mainstays.
Duo Tote
This dual purpose collection of carrier bags was designed for an active, lively, outdoor-oriented audience. The new distribution channel included specialty shops, hotel gift stores, and high end retailers. A key objective was to communicate the hidden cooler component at point of sale.
