Turfco, a leader in golf course maintenance equipment, wanted to reposition its products to showcase the productivity they offer to the golf superintendents’ programs rather than a focus on features and benefits of the products themselves. This accentuates their point of difference in the market, tangible safeguards, shortcuts, and systems like calculating controllers that add speed and assurance in creating beautiful golf courses. We developed the brand refresh advertising, collateral, direct, digital, social media, and public relations.
