The charge was to create a point of difference for the brand in store through traffic-generating promotions that feature the dealer prominently as well as the brand itself.
We developed and executed a variety of campaigns in the top 60 media markets highlighting 600-1,500 dealers depending on the promotion.
As women became a growing demographic in power sports, we created narratives and visuals that would connect.
Integrated campaigns included television, radio, print, point of sale, dealer merchandisers, and customizable executions.
ServicesStrategy | Branding | Content Development | PR & Events
