
Challenging the tried and true “kids rule” imperative in the Wisconsin Dells properties for a more adult-forward concept required a new creative perspective. The goal was to bring a more upscale, whole family fun offering to the lucrative Chicago market. Highlighting the proximity and key attributes led to a sold-out opening and strong launch. Enlisted radio, out of home, direct, print on digital as vehicles.
ServicesStrategy | Branding | PR & Events