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Coleman

The charge was to take back Coleman’s position as the value choice in the outdoors, to refresh and re-launch the brand. New research set the stage: tested products make for a better outdoor experience. Coleman could make that promise. Employed high profile media and promotive tactics to regain awareness and preference. We also created new product launches and customized promotions for key retail distributor channels, as well as strategic partnerships to gain non-traditional distribution.


ServicesStrategy | Branding | Content Creation | Digital | PR & Events

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